(A spokesperson for Ben & Jerry's tells CNBC Make It that low-cal option Halo Top gained "quick popularity" but its growth has slowed. "Depending on what period you look at it, it shifts among all three in terms of who's the biggest or who's selling the most," he says. Since then, Halo Top has remained in the top three best-selling pints with Ben & Jerry's and Haagen Dazs, Bouton says. He immediately called Margie Brevidoro, who runs Halo Top's public relations, and said: "You won't believe this. "I remember emailing and texting Justin, my business partner, and then we got on the phone and digested the data," he says, referring to sales numbers for the four weeks ended July 16, 2017. As far as your typical chocolate goes, I would not be able to tell the difference between a bite of Halo Top and a bite of your typical brand."I would say that's probably the single most memorable moment we've had in the company's history," Bouton tells CNBC Make It of Halo Top, which launched in 2012. Yes, they don’t have as many exciting flavors decked out in brownies, cookies, and caramel, but, if you’re just trying to sit by your lonesome and indulge in an entire pint, this is the perfect ice cream to do so. Not to mention, a pint of Halo Top has about a quarter of the calories as a pint of Ben and Jerry’s. It’s the perfect brand to go pick up and eat the second you get home while you binge watch Netflix. So yes, it was a little disheartening trying to eat the ice cream fresh out of the freezer, but I would absolutely eat this ice cream again. If I had not been so eager to eat this delicious ice cream and had let it thaw a bit before diving in, I never would have encountered any issues with the brand at all. ![]() As I kept eating, however, the ice cream melted a bit and softened up, making it just as enjoyable as the first time I tried it. The brand does warn about such inconvenient freezing and claim that it is due to the lack of unhealthy softening ingredients in their frozen treat. Needless to say, it was less than enjoyable. To my dismay, I was less than impressed with my second go-round at “Halo Top.” The flavor was still good, but the ice cream had frozen making the texture seem harder than other types of ice creams. I picked up a carton of the classic Chocolate flavor, whose label screamed “240 CALORIES PER PINT” at me. I forgot about this seemingly fictitious product until about a month later, when I was perusing my Wegman’s at home and stumbled upon the magical frozen treat. To be honest, I was very nervous to try this ice cream. ![]() After searching the website, I realized it was suspiciously only sold at certain retailers across the country, and I didn’t think paying $30 to ship a $6 pint of ice cream was quite worth it. ![]() To my dismay, the store was unfortunately out of Halo Top, leading me to believe that the brand may be too good to be true. Immediately after reading that, I hauled ass to my local Wegman’s to purchase a carton of this mysterious “ Halo Top” ice cream, whose website boasted its low-cal, protein-filled, essentially “healthy” qualities. By adding your email you agree to get updates about Spoon University HealthierĪs a self-proclaimed ice cream enthusiast, I couldn’t believe it when I saw an article about a man who ate nothing but ice cream for ten days and proceeded to lose about ten pounds.
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